Naming is an indispensable part of branding, the marketing process dedicated to the development and securing of a brand. Naming is the first step in this process: creating a name with its own identity, defined image, meaning and purpose.
The moment a brand name is created is the same moment that the consumer’s perception of that brand is born; it is the link between a product or service and those who enjoy it.

When creating a name for a brand or product, it is essential to consider the markets where the product or service will be marketed, not only to determine whether the name is already registered there, but also to analyze the linguistic viability and connotations of the chosen name.