In the era of globalization, not only is translation becoming increasingly important, but it is also occasionally essential in order to effectively communicate with the rest of the world.

A rushed translation done by machine translation or a non-professional translator can result in a text that doesn’t accurately reflect the content or goals of the original text. That’s why it’s essential to hire a translator who perfectly masters the source language and has an impeccable and thorough knowledge of the target language.

There are currently three main divisions within the field of professional translation: classic or linguistic translation; cultural translation or localization, which seeks to unite the translation of content with adaptation to the target culture; and transcreation, specifically of advertising and in marketing, which involves translating and adapting concepts and emotions in order to maintain the intent of the original message in the target language.